One of my eCommerce clients in the hair care industry was facing a familiar problem:
steady traffic, but low conversions.
Despite consistent ad spend, campaigns weren’t performing efficiently, and ROAS was stuck around 150%.
Instead of overcomplicating things, I focused on smart, data-driven optimizations:
✅ Separated brand vs. non-brand campaigns
✅ Built a strong negative keyword structure
✅ Leveraged Performance Max for scalable growth
No hacks. No guesswork. Just clean optimization backed by data.
📊 Results (Oct 1–23, 2025):
🖱️ Clicks: 19.6K
💰 Ad Spend: Rs 141K
📈 Conversion Value: Rs 432K
🚀 ROAS: 307%
If your eCommerce brand is struggling with conversions despite good traffic, the issue may not be your product — it’s your Google Ads strategy.
📅 Book a discovery call and let’s unlock real growth.
#GoogleAds #EcommerceMarketing #CaseStudy #HairCareBrand #PerformanceMarketing #DigitalGrowth
